Five Reasons Social Media is essential for SEO

What does social media have to do with SEO? MWI gets this kind of information frequently from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies haven’t yet begun to take advantage of it. This is especially important to consider if you’re planning to invest in search engine optimization. The creation and –, management of social media accounts is extremely crucial to support SEO efforts, though the benefits of social media aren’t always obvious. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Social engagement occurs when people like, comment, share, or tweet on a piece of content. The more social engagements a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to rank content. This is a way for search engines to identify what people find most useful and what their algorithms consider as high-quality. If something receives a lot of social shares the content can be classified.

2.) Link Building

It’s long gone from the time that you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your website if asking them directly is thought to be an “unnatural” link building method? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to share it with others, in the event that it’s worth linking to. People who promote your content to their friends which increases the power of your content.

3.) Amplification of content

You can make all the excellent content you’d like to however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it will only reach people within your marketing database. You can reach new audiences via social media. If you send your content out to your followers, they’ll be sure to share it with their own followers if they find it helpful. These people will then spread the word to their networks which will increase the reach of your content. In return, you will gain an abundance of relevant traffic such as inbound links, branding awareness and social signals – all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how reliable it ought to be for their ranking algorithms. Aside from amplifying your content Social media can also create brand awareness. Google calls this co-citation. Co-citations can be created through social media to improve Google’s trust as well as aid with search results that are branded.

5.) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now appear on results pages for search engines. This allows your brand to show up in search results for specific queries that aren’t only restricted to your business’s website. But there’s more than that. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your website to rank higher on searches. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.