What does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Although social media has been a growing channel for marketing in recent years, the majority of companies haven’t yet begun to take advantage of it. This is crucial when you’re investing in search engine optimization. Creating and managing social media accounts are essential to aid in SEO efforts, even though the benefits of social media aren’t always apparent. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals it will bring to your website. These social signals are used by search engines to determine the quality of content. It’s a way of evaluating what content people find useful over what their automated algorithm determines to be good quality. If a piece of content has a high amount of social interaction It can be quickly identified.
2) Link Building
It’s past the time when you could make a request for links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to do link building the traditional way – create high quality content that is link-worthy. How do you reach websites that are willing to link to your site, if they are thought to be “unnatural”? Social media is the answer. Social media lets you present your content in front of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. These users will then promote your content to others and boost your authority.
3.) Content Amplification
You can write all the excellent content you’d like to however it will not gain any traction without amplifying it. Sure, email marketing is an effective way to boost content, but it’ll only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. If you post your content to your followers, they will also share it with their personal followers when they find it useful. These people will then recommend your content to their followers, thereby increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as social signals , and شراء ساعات مشاهدة يوتيوب brand awareness – all of which are utilized by search engines to judge the quality of content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site’s content and how much it should be trusted in its ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with brand-name searches.
5) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This lets your company’s brand appear in search results for branded queries that are not limited to your company website. It gets even more effective. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your content to rank higher in search. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.