What do social media platforms provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to make use of the potential of it. This is especially true if you are investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they are essential for SEO aid. Here are five benefits of social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Whenever people tweet, like, comment or share the content, this is called a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines evaluate the social signals they receive, and use it as an indicator of quality when ranking the content. It’s a way to determine the quality of content that people are able to use over what their algorithm decides is top-quality. If something has a high amount of engagement on social media it will be immediately indexed.
2.) Link Building
Long gone are the days of soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to do link building by hand and create content of high-quality that is worthy of linking. How can you get your content to websites that are willing to link to your content, if asking them directly would be thought to be “unnatural”? Social media is the way to go. Social media lets you share your content with interested audiences who might be willing to share it with others, if it is worth linking to. They will also share your content with their network, further increasing the influence of your content.
3.) The amplifying of content
No matter how top-quality the content you publish, it’s unlikely to get much traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your marketing database. Social media lets you expand your reach with your content. After you have shared your content, your followers will also spread it to their networks when they are satisfied with the content. The people who share it will be able to share your content with their followers, which will increase your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition All of which can be utilized by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines will use your brand’s image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. Google calls this co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your site, as well as aiding with search queries that are personalized.
5) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now appear on results pages for search engines. This lets your brand show up on search results when you type in branded search queries , which is more than just your own website. This gets better. Individual tweets from Twitter were previously indexed and appeared in search results as well – enabling another way for زيادة استماعات ساوند كلاود your content to rank in search. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.