Five Reasons Why Social Media Is Important for SEO

What the heck does social media have to do with SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most companies have only just begun using in the last few years. However, it’s vital to take advantage of it when you’re investing efforts in search engine optimization. The creation and management of social media accounts are essential to aid in SEO efforts, even though the benefits may not be immediately evident. There are many reasons to consider social media as a part of your online strategy Here are five reasons it’s important to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time now. Social engagement occurs when users like, share on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines measure these social signals, and use them as an indicator of quality when ranking content. It’s a method of determining what content is popular with users over what their automated algorithm determines to be of good quality. If the content you’re looking at has a high amount of social engagement, it can be instantly classified.

2) Link Building

It’s long gone from the period when you could just get hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method – create high quality content that is linked-worthy. How do you reach websites that are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media can help. Social media allows you to present your content in front of relevant groups of people who may be attracted to link to it in the event that it is worthy of linking to. These people may also connect your content to their network, further increasing the influence of your content.

3.) Content amplification

It doesn’t matter how high-quality the content you publish, it will not achieve much success in the absence of amplifying it. Email marketing is a great way to amplify content, but it can only reach those in your marketing database. The possibility of reaching new audiences is via social media. After you have shared your content, those who follow you will connect with their friends should they find it valuable. This will cause them to spread the word to their networks which will increase the reach of your content. In return, you earn an abundance of relevant traffic including inbound links, brand recognition and social signals – all of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media helps to build brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. These co-citations are built through social media , which can help improve Google’s trust and assist with branded searches.

5) Social Indexing

Since the search engines index social media websites, they are now showing on search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. However, it’s even more than that. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means to ensure your content’s ranking in search. It was only temporary for a couple of months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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