Five Reasons Why Social Media Is Important for SEO

What do social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing in recent years, the majority of companies haven’t yet begun to benefit from the potential of it. This is crucial when you’re investing in search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO efforts, although the benefits are not immediately obvious. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. When people share content via Twitter, Facebook, comment or share an article This is referred to as social engagement. The more social interactions a piece of content receives, the more social signals you can build for your site. Search engines look at these social signals and use it as an index of quality when ranking the content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be high-quality. A piece of content can be quickly indexed when it’s getting a lot of social interactions.

2) Link Building

The days of going out and asking for websites to add links to yours. In the wake of Google’s Panda and Penguin algorithms SEOs have to build links using the old-fashioned method to create quality content that is worthy of linking. How can you get your content to websites that will link to your content, if you ask them directly, which would be thought to be “unnatural”? Social media can help. Social media allows you to put your content in front of people who are interested and could be in a position to influence them to link to your content when it’s worthy of linking to. They will also promote your content to others increasing your influence.

3.) Content Amplification

It doesn’t matter how high-quality the content you publish, it’s unlikely to achieve much success unless you amplify it. Marketing via email is great method to boost content , but it can only reach people in your list of marketing contacts. Social media enables you to increase the reach of your content. If you post your content to your followers, they’ll be sure to share it with their own followings when they find it useful. They will then be able to share it with their followers to increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals and شراء ساعات مشاهدة يوتيوب brand awareness All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand name and reputation to determine the quality of your site and how trustworthy it must be in their ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media can boost the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing

Search engines have been indexing social media profiles for a number of years now, which means they now appear on search result pages. This allows your business to be displayed in search results for branded search queries that are not limited to only your website. This gets more effective. Individual tweets from Twitter were initially indexed and included in search results too – enabling another way to get your content noticed in search. However, it was only temporary it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.